I’ll be watching YOU!

Every breath you take, every move you make, I’ll be watching you.. lyrics of a song by POLICE.. or something like that.

IoE, Internet of everything will soon be as commonplace as every home with a TV.

What is it and why should I be concerned or even care?

Every object we see and use for our pleasure, work and just living will gather specific data and store this information in such a way to be used for market research, optimize system performance and for trends in predictive analysis; in short, be packaged and sold to marketers, political machines and the unscrupulous..

It already has begun. Take a short walk with me here. The moment you wake up you have a specific routine, most everyone sane does, its needed to maintain this elusive state of sanity. As we go about our day we travel or venture off to that place some call work; finish there and head back to our safe place some call home.

Now add some future data collection devices like a smartphone that you cannot do without.. even in the bathroom; a monitor devise on every appliance and room in your home, your car and office. Every move, decision, action you have made that day is collected and stored for later in the cloud for data analysis. By the way, all of your friends, coworkers, neighbors that are equipped will contribute to this data collection efforts and said contribution staked, slice and manipulated in value chunks for the highest bidder.

You do know, there are cities that are using biometrics such as the way someone walks, talks sometimes coupled with facial features to ID that person without their knowing or asking permission.. been going on for sometime now. Granted, there are solid arguments for catching the dubbed terrorist; but at what expense?

Here in the thing, you can watch what is happening, wonder about it or profit from it. Now you do not always need to associate profit with money, you can always just be smart about it and be better prepared like when a structured opportunity arise; me, I like the money aspects! Just saying..

Take a look at the biggest players, Bezos at Amazon, his empire is firmly built upon his algorithms that gather your unique surfing and purchase habits on his site… your database of habits used over and over again; all the while stored and augmented with every click of your mouse.

Your digital footprint on all things made digital through your interactions is BIG business!! Soon the use of your social security number will not be necessary. Soon you will have your own unique digital identifier way more valuable than every before.

Can you just imagine how valuable to marketers to be able to read your mind; yes, in effect that is what it would be. The early coined name for this digitizing of YOU is Consumer Predictive Analysis. In effect using your habits or decisions in your daily life to magically place the exact service, product or idea at the appropriate time to effect a desired decision / result / outcome.

If your privacy is your concern, you have none! Unless you decide soon to be off the grid, grow and raise your own food and harvest your own energy, they already got you!

What I time we all live in, greed has done us in and I feel it will be worst, especially if you do what some people I know, they ignore it’s happening.

Here’s to your digital health!

PS. Remember the old computer age phase, Garbage in so Garbage out!? Maybe it’s time for to create more digital identities or stop with the one you are creating now… Wake up being connected is not for you!!

Leave a Reply